The Welsh Retail Consortium (WRC) was launched in June 2012 to represent the broad spectrum of Welsh retailing: large multiple retailers, department stores and independents; selling food and non-food products and services; on the high street, out of town, in community and rural shops, and online.

The WRC wishes to work in constructive partnership with the Welsh Assembly and Government to ensure that:

the retail sector and its priorities are understood

shops across Wales are given the support they need to thrive, invest and serve their communities; and

retail is seen as one of Wales’s most dynamic, admired and trusted sectors.

The WRC's sister associations are the British Retail Consortium (BRC), operating in London and Brussels, the Northern Ireland Retail Consortium (NIRC), operating in Belfast, and the Scottish Retail Consortium (SRC), operating in Edinburgh – all representing the whole range of retailers from independent corner shops to large multiples.