Retail Sales Monitor (UK)
The BRC-KPMG Retail Sales Monitor (RSM) is an accurate monthly measure of retail sales performance that acts as both a benchmark for participating retailers and as a key economic indicator.The RSM measures changes in the actual value of retail sales based on figures supplied directly by participating members. Originally set up at the request of BRC members to benchmark their own business performance against the wider sector, the BRC-KPMG Retail Sales Monitor is an authoritative measure on the health of the UK retail sector and the wider economy.
Participate in the Retail Sales MonitorAny BRC retail member can participate in the Retail Sales Monitor. If you work for a BRC retail member (or are unsure if your company is a retail member) and want to find out more, please contact Anne Alexandre, RSM Manager, BRC, 020 7854 8960, or send us an email.If you work for a UK retailer and would like to participate in the Retail Sales Monitor but your company is not a member of the BRC, please contact Mike Ahanchian, Senior Analyst, 020 7854 8963, or send us an email to find out more about all the benefits of BRC membership.
The differences between the BRC and ONS figures and MethodologyClick to view the differences between the BRC and ONS figures and Methodology
In order to point out the important differences between the RSM and RSI, the BRC, in conjunction with the ONS, has produced a document explaining variations in methodology, industry representation, and how the published figures can occasionally lead to apparent discrepancies. The document also makes comparisons between the two headline series and estimates a joint RSM-RSI series.
Click here to download the BRC/ONS document.
MethodologyThe BRC-KPMG Retail Sales Monitor measures changes in the actual value (including VAT) of retail sales from a sample of retailers. The Monitor measures the value of spending and hence does not adjust for price changes. If prices are rising, sales volumes will increase by less than sales values. In times of price deflation, sales volumes will increase by more than sales values.
Retailers report the value of their sales for the current period and the equivalent period a year ago. These figures are reported both in total and on a ‘like-for-like’ basis.
Total sales growth is the percentage change in the value of all sales compared to the same period a year earlier. The total sales measure is used to assess market level trends in retail sales. It is a guide to the growth of the whole retail industry, or how much consumers in total are spending in retail – retail spending represents approximately one-third of consumer spending. It is this measure that is often used by economists.
'Like-for-like' sales growth is the percentage change in the value of comparable sales compared to the same period a year earlier. It excludes any spending in stores that opened or closed in the intervening year, thus stripping out the effect on sales of changes in floorspace. Therefore like-for-like sales growth will always be lower than total sales growth. Many retailers include distance sales as a component of like-for-like comparable sales.
The like-for-like measure is often used by retailers, the city and analysts to assess the performance of individual companies, retail sectors and the industry overall, without the distorting effect of changes in floorspace.
Non-Food Non-Store sales are transactions which take place over the internet, or via mail order or via telesales. They are part of total sales as reported by the retailer participants. Non-Food Non-Store sales growth is the percentage change in the value of all non-food non-store sales compared to those in the same period a year earlier. It is a guide to the growth of sales made by this non-store channel. It should be noted that Non-food Non-store sales are still a very small proportion of total UK retail sales. Estimates based on ONS figures show that less than 4 per cent of total UK retail sales (food and non-food) are achieved via the non-store channel.
The responses provided by retailers within each sales category are re-weighted (based on ONS weightings) to reflect the contribution of each category to total retail sales, thus making it representative of UK retail sales as a whole. Because the figures compare sales this month with the comparable period last year, a seasonal adjustment is not made. However, changes in the timing of Bank Holidays and Easter can create distortions, which should be considered in the interpretation of the data.
As well as receiving sales value direct from the retailers in the scheme the BRC-KPMG Retail Sales Monitor also receives food and drink sales value data from the IGD's Market Track Scheme.
|HEADLINES FROM THE MOST RECENT RETAIL SALES MONITOR (UK) REPORTS|
Tue 9 Dec 2014 (11 days time)
Tue 13 Jan 2015