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Business Information

UK Retail Sales Monitor
Scottish Retail Sales Monitor
UK Shop Price Index
Retail Employment Monitor
Online Retail Monitor
Footfall & Vacancies Monitor

BRC-Google Online Retail Monitor
The BRC-Google Online Retail Monitor (ORM) measures changes and trends in the growth of retail search terms over time. Every time someone goes online and Googles a retail product, that search is counted towards totals for the month and the quarter in the UK.

For each search query Google assesses how likely it is to be a retail search, based on the history of previous searches for that term, then weights it accordingly.

There are a number of metrics the Monitor measures, for example, the growth of mobile retail searches. These metrics will be reported on a quarterly basis but the overall ORM will also analyse growth rates in particular months.

The mobile measure includes smartphone and tablet searches. The metric which measures pure-online and multi-channel retail search growth is calculated using click through rates of Google Ads.

The overall figures are for the UK as a whole (including Northern Ireland). We plan to include Northern Ireland in the regional breakdown in the next quarter.

BRC-GOOGLE ONLINE RETAIL MONITOR Q1 2013: RETAIL SEARCHES ON TABLETS UP 198%
April 22, 2013

Total retail search volumes grew 16% in the first quarter of 2013 compared with the same quarter a year earlier.
more
BRC-GOOGLE ONLINE RETAIL MONITOR Q4 2012: RETAIL SEARCHES ON TABLETS UP 238%
January 25, 2013

Total retail search volumes grew 14% in the fourth quarter of 2012 compared with the same quarter a year earlier.
more

Sample Report Receive Full Report Release Dates Contact Us

Click here to download a sample copy (PDF) of the full report.

The full report is available every quarter to BRC retail, trade association and associate members.

Click here to find out more about BRC membership.

Click here for a full calendar of release dates for our Online Retail Monitor, and other regular retail reports. If you have any questions about this report, or would like to enquire about BRC membership, please contact us.
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