British Retail Consortium - Online Retail Monitor

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BRC-Google Online Retail Monitor

The BRC-Google Online Retail Monitor (ORM) measures changes and trends in the growth of retail search terms over time. Every time someone goes online and Googles a retail product, that search is counted towards totals for the month and the quarter in the UK.

For each search query Google assesses how likely it is to be a retail search, based on the history of previous searches for that term, then weights it accordingly.

There are a number of metrics the Monitor measures, for example, the growth of mobile retail searches. These metrics will be reported on a quarterly basis but the overall ORM will also analyse growth rates in particular months.

The mobile measure includes smartphone and tablet searches. The metric which measures pure-online and multi-channel retail search growth is calculated using click through rates of Google Ads.

The overall figures are for the UK as a whole (including Northern Ireland). We plan to include Northern Ireland in the regional breakdown in the next quarter.

ONLINE RETAIL MONITOR RELEASE DATES

Click here for a full calendar of release dates for our Online Retail Monitor, and other regular retail reports.

BRC-GOOGLE ONLINE RETAIL MONITOR Q1 2012: RETAIL SEARCHES FROM OVERSEAS UP 57 PER CENT

April 16, 2012

Total retail search volumes grew 11% in the first quarter of 2012 compared with the same quarter a year earlier.

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