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BRC-Google Online Retail Monitor
The BRC-Google Online Retail Monitor (ORM) measures changes and trends in the growth of retail search terms over time. Every time someone goes online and Googles a retail product, that search is counted towards totals for the month and the quarter in the UK.

For each search query Google assesses how likely it is to be a retail search, based on the history of previous searches for that term, then weights it accordingly.

There are a number of metrics the Monitor measures, for example, the growth of mobile retail searches. These metrics will be reported on a quarterly basis but the overall ORM will also analyse growth rates in particular months.

The mobile measure includes smartphone and tablet searches. The metric which measures pure-online and multi-channel retail search growth is calculated using click through rates of Google Ads.

The overall figures are for the UK as a whole (including Northern Ireland). We plan to include Northern Ireland in the regional breakdown in the next quarter.

February 2, 2015

Helen Dickinson, Director General, British Retail Consortium, said: "Today's figures clearly demonstrate the appetite of consumers across the globe for UK retail.

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The full report is available every quarter to BRC retail, trade association and associate members.

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Click here for a full calendar of release dates for our Online Retail Monitor, and other regular retail reports. If you have any questions about this report, or would like to enquire about BRC membership, please contact us.

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