Business Information
|
BRC-Google Online Retail Monitor
|
The BRC-Google Online Retail Monitor (ORM) measures changes and trends in the growth of retail search terms over time. Every time someone goes online and Googles a retail product, that search is counted towards totals for the month and the quarter in the UK.
For each search query Google assesses how likely it is to be a retail search, based on the history of previous searches for that term, then weights it accordingly.
There are a number of metrics the Monitor measures, for example, the growth of mobile retail searches. These metrics will be reported on a quarterly basis but the overall ORM will also analyse growth rates in particular months.
The mobile measure includes smartphone and tablet searches. The metric which measures pure-online and multi-channel retail search growth is calculated using click through rates of Google Ads.
The overall figures are for the UK as a whole (including Northern Ireland). We plan to include Northern Ireland in the regional breakdown in the next quarter.
|
| Sample Report |
Receive Full Report |
Release Dates |
Contact Us |
Click here to download a sample copy (PDF) of the full report.
|
The full report is available every quarter to BRC retail, trade association and associate members.
Click here to find out more about BRC membership. |
Click here for a full calendar of release dates for our Online Retail Monitor, and other regular retail reports. |
If you have any questions about this report, or would like to enquire about BRC membership, please contact us. |
 back
|
|
more