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Policies & Issues

DISTANCE SELLING
Many of our members operate a distance selling channel, via the internet, mobile, tablet, mail order or telesales. Distance retailing has continued to show growth, with more and more consumers utilising this convenient and efficient way of shopping. Our members continue to lead and innovate with their websites, delivery options, and outstanding service.

The BRC would like to see an EU wide regulatory regime which allows UK retailers to sell in an easy and cost effective way.
Key policy areas include: on-line and digital consumer rights, online age restricted sales, interoperability of systems and standards, data protection, parcel delivery, online advertising, pricing and affiliate marketing, social media and a European digital single market.

As the structure of retail increasingly evolves across digital and physical channels and consumers demand choice and competition 24/7, the challenge for retailers is to ensure a smooth and effective consumer journey.
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