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Attend the most pivotal conference in the retail business calendar and hear from our exceptional line up of speakers to understand where to take your business through and beyond 2010.

John Rishton, President and Chief Executive Officer, Royal Ahold
Derek Lovelock, Chief Executive, Aurora Fashions
Justin Stead, Chief Executive, Aurum Holdings
John Lovering, Chairman, Debenhams
Ken McMeikan, Chief Executive, Greggs
Richard Pennycook, Group Finance Director, Morrisons
Ben Gordon, Chief Executive, Mothercare
Richard Kirk CBE, Chief Executive, Peacocks
Richard Brasher, Commercial & Trading Director, Tesco
Steve Easterbrook, McDonalds
Andrew Jennings, Managing Director, Retail, Woolworths (South Africa)

As the economy attempts to stabilise, many retailers are already ahead of the game with their strategies to win customers, exploit gaps in the market, diversify and use all the more innovative ways to grow their business and increase their profits. We are seeing the best retailers continuing to thrive even in these challenging times.

However, 2010 will still threaten to test the resilience of our industry with customer spending remaining under pressure. There are many differing opinions on what the next year will bring, but what is certain is that the retail landscape has changed and all retailers need to understand what this landscape looks like and what the customer is doing so they keep ahead.

The BRC's Annual Retail Conference is THE event where you will hear from retail's leading players on how they are evolving their company, keeping light on their feet, remaining competitive, responding to emerging trends and latest policies with innovative and sustainable business practices.

This event is ALL about RETAIL.

All retailers should attend the conference and tap into the considerable knowledge available to understand how they can make a difference, regardless of functional specialism.

08.30 Registration and Coffee
**THE RETAIL INDUSTRY AND THE NEW CUSTOMER**
09.30 Chairman's Introduction, Stephen Robertson, Director General, British Retail Consortium
09.40 How Retailing Has Changed Forever, Derek Lovelock, Chief Executive, Aurora Fashions
10.00What the Customer Did Next, Richard Brasher, Commercial & Marketing Director, Tesco
10.20 Sponsor's Address, Andrew Woodward, Global Practice Leader, Senior Vice President, MasterCard Advisors Merchant Solutions
10.40 Questions and Discussion
11.00 Coffee and Tea Break
**THE SHOPPING LANDSCAPE**
11.30 Discussion Panel: Success on UK's 21st Century High Streets
Ken McMeikan, Chief Executive, Greggs, Justin Stead, Chief Executive, Aurum Holdings (Goldsmiths, Mappin&Webb, Watches of Switzerland)
12.15 Value Retailing Redefined, Interview with Richard Kirk CBE, Chief Executive, Peacocks
12.45 Buffet Lunch and Networking
13.45 The Retail Sector Post Election, Luke Mayhew, Chairman, British Retail Consortium
**THE GLOBAL MARKET**
14.00 Discussion Panel: Nurturing Growth in a Global Retail Market
John Rishton, President & CEO, Royal Ahold, Ben Gordon, Chief Executive, Mothercare, Andrew Jennings, Managing Director, Retail, Woolworths (South Africa)
14.45 Coffee and Tea Break
**THE CONSUMER**
15.15 Adapting Brand Messages to the Changing Consumer Needs, Steve Easterbrook, Presiden & CEO, McDonald's UK
15.35 Design For the Consumer, John Lovering, Chairman, Debenhams
15.55 Questions and Discussion
16.10 An Interview with...Richard Pennycook, Group Finance Director, Morrisons
16.45 Conference Closes

Please visit the events dedicated website www.brcretailconference.co.uk for detailed information.

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