After an incredibly successful event in March 2009, the BRC will once again be running a one-day conference focussing on successful multi-channel retailing. The event will offer a unique chance to learn lessons from a diverse group of leading retailers, exchange ideas and debate the future direction of multi-channel retailing.

The event aims to focus retailers’ minds on the importance of maintaining consistent branding across their different channels and truly integrating all aspects of the customer shopping experience. Planning how channels connect and feed customer value into each other should be at the heart of all joined-up retail strategies. Technology drives change but retailers’ multi-channel strategies start, and end with, the customer – what they want and how they can get it.The conference will cover both marketing and operations issues, therefore helping all retail professionals to understand the others functions issues.

With 100% of attendees feedback saying that after attending the '09 event they would recommend BRC events to their colleagues and associates, you shouldn't miss out this year! Delegates also said of the event:

"Excellent event. Extremely thought provoking and insightful. Something for everyone involved in multi-channel retailing."

"Excellent and informative!"

"I found the conference very useful, as it had a practical focus often left out from other conference of this type."

"Good quality speakers who were able to impart their energy and knowledge"

"I attended the BRC Multi-Channel Conference '09 and found it very useful and informative. Is it possible to obtain copies of any of the presentations given as I would like to share the insights with my colleagues?!"

This conference will be about much more than retailers simply having an online presence. It will reveal the secrets of success for ensuring consistency of your brand and truly integrated operations in order to deliver a successful multi-channel offering as well as to drive footfall in store.

STOP PRESS: The BRC will be using this event to launch our brand new distance selling web portal!

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